Why Digital Coaching Increases Logistics Employee Retention
Logistics employee retention is a top priority for companies, but also an increasingly difficult success metric to meet. For reasons varying from relentless challenges around COVID-19, continued supply chain shortages, and the fallout from geopolitical conflicts, a “lucrative job” simply isn’t enough to attract and keep skilled talent. Employees―and prospective employees―are searching for companies that provide stability in uncertain times as well as innovative resources to help them deal with the exponential rise in stress and uncertainty in logistics.With this shift in workforce priorities, many logistics business leaders have been scrambling to find ways to stay ahead of the Great Resignation curve―as well as to address the conundrum of attracting a new generation of workers to the industry. However, organizations are increasingly discovering that there are professional development solutions that can provide support and stability to their workforce. And for those that want to take their L&D investment a step further than a generic company-wide training or executive coaching alone, digital coaching offers cost-effective and turn-key development opportunities to employees at all levels of the company.
What are the keys to logistics employee retention?
Stability in uncertain timesWhile it’s impossible to predict the future in the current logistics market with 100% accuracy, what organizations can do to provide a sense of stability is to provide employees with resources to deal with and effectively manage change. Through adopting a supportive culture that provides resources for employees as they develop into more adaptable and agile team members, your workforce will have the opportunity to not only survive uncertainty, but also learn to thrive in transformational circumstances.Development opportunitiesThe CoachHub 2021 Global HR Survey indicated 92% of logistics companies recognized the importance of adapting learning and development programs to the current business climate. On the flip side, 69% of logistics employees stated they don’t currently receive enough training and development. This discrepancy indicates a great opportunity for businesses to adapt and implement their learning and development priorities to meet the needs of their teams.Development can be broken down even further into “professional development” and “personal development”―both of which are keys to workplace satisfaction and ultimately logistics employee retention.
- Professional development: Upskilling and reskilling may be industry “buzz words,” but they’re also proving to be essential to logistics employee retention.Case in point: LinkedIn’s 2019 Workforce Learning Report found that 94% of employees would remain with their company if it made an investment in their learning and development.
- Personal development: While personal development may not intuitively fall under the remit of an employer’s responsibility, organizations should absolutely be concerned about employee well-being and burnout.Case in point: Kronos reports 46% of HR leaders claim that employee burnout is directly responsible for up to 50% of workforce turnover.
Retaining logistical employees is achievable with digital coaching support
Stability In Uncertain TimesWith an estimated cost of one-half to 2x an employee’s annual salary (Gallup, 2019,) it is clear that retention should be a top priority―especially in times of organizational change or business challenges.CoachHub coaches help employees find solutions for managing stress and uncertainty by addressing common issues such as:
- Problem solving
- Disengagement
- Communication
- Burnout
- Focus and time-management
Professional developmentLinkedIn’s 2022 Workplace Learning Report found that the top three employee motivations to learn new skills were all related to their careers:
- Staying up-to-date in their field
- Personalization to their specific interests and career goals
- Helps them to get another internal job, be promoted, or get closer to reaching career goals.
CoachHub fosters this growth mindset through professional development tracks such as:
And with 72% of logistics respondents to the Global HR Survey reporting that they prioritized the development of existing employees over external recruitment, digital coaching is poised to meet both employer and employee goals.Personal development:Our research has shown that investing in workforce wellbeing and mental health produces 20% higher productivity and innovation as well as 4x higher profits. How is this possible?Establishing a caring culture reduces stress, increases resiliency, and can even bring increased meaning and purpose to work.CoachHub coaches guide coachees not only through tumultuous times, but also through times of growth and wellness by focusing on soft skills development.Employee wellbeing through coaching resources:
- Everything You Need to Know About Fulfilling Your Employees’ Psychological Needs
- 8 Ways To Improve Workplace Wellbeing
- Employee Mental Fitness Matters
Bottom line
Like almost every other US industry, logistics is facing a retention crisis. COVID-19 caused many employees to reflect on both their professional and personal values, resulting in an increased desire and expectation for employer-sponsored support development opportunities. To be competitive in the global marketplace, logistics will need to step up its game by providing professional and personal development programs for their employees who are on the front lines of navigating almost constant change. Digital coaching through CoachHub offers personalized and scalable support to all levels of employees, ensuring they have the resources they need to stay and thrive in the logistics industry.To explore the benefits and impacts of digital coaching for your industry, read our report, Connecting Teams Through Learning and Development in Logistics.
FAQ
At CoachHub, we believe in the power of aligning individual growth with organisational objectives. Our dedicated coaches work closely with coachees to ensure that their growth plans are directly linked to your company's overarching goals. This includes addressing specific leadership development needs within different departments or teams, and recognising that each area may have unique challenges and requirements.
To achieve this alignment, we collaborate closely with our clients and their senior leaders, taking the time to understand their organisation's specific challenges, objectives, and organisational culture well. By gaining deep insights into your company's dynamics, we can tailor coaching plans that address the specific needs of different teams and individuals.
Our approach is highly customised and adaptable. We recognise that each coachee has unique requirements, and we leverage our expertise to develop coaching plans that are relevant and effective for all participants, regardless of their role or level within the organisation. Whether it's helping to develop leaders, retain talent, improve leadership skills of middle management, or support C-suite executives, our coaching programs are designed to cater to diverse needs and ensure maximum impact.
By aligning growth plans with your company's objectives, we create a cohesive approach that enhances overall organisational success. Our coaches help coachees identify areas for improvement, set meaningful goals, and develop actionable strategies to bridge the gap between their current competencies and the desired leadership abilities. This alignment not only facilitates personal and professional growth but also contributes to the long-term success of your organisation.
With CoachHub, you can be confident that our coaching programs are tailored to address the specific leadership development efforts within your organisation. By collaborating closely with our clients, we ensure that our coaching plans are relevant, effective, and aligned with your company's objectives, driving growth and excellence across all departments and levels.
At CoachHub, we understand the importance of scalability when it comes to your leadership development program. That's why our programs are thoughtfully designed to accommodate a large number of participants simultaneously, ensuring that organisations of all sizes can benefit from our services. Whether you have a small team or a global workforce, our coaching platform is equipped to handle the scale.
With our advanced digital coaching platform, we bring high-quality coaching directly to employees all over the world. The beauty of our online sessions is that participants can access them from anywhere, at any time. This flexibility empowers employees to engage in coaching without geographical constraints or time zone limitations. Whether they're working from home, travelling for business, or stationed in a different country, our platform ensures that they can easily connect with their coach and participate in sessions at their convenience.
The digital nature of our coaching platform also means that participants can enjoy a consistent and seamless coaching experience, regardless of their location. Through video calls, instant messaging, and other interactive tools, our platform fosters a sense of connection and engagement between the coaches and participants. This virtual environment not only saves time and resources but also allows for regular and ongoing coaching support without the need for in-person meetings.
By leveraging the power of technology, our scalable coaching programs break down barriers and provide accessible coaching solutions to organisations and individuals around the globe. Whether it's a small team or a multinational corporation, our platform ensures that every participant can benefit from high-quality coaching, anytime and anywhere.
Absolutely! CoachHub's leadership development program is designed to seamlessly integrate with your existing talent development and performance management initiatives. We understand that every company has its own unique needs and goals, and that's why our coaching sessions are completely tailored to meet those requirements. Whether you're looking to strengthen leadership skills, foster personal growth, or achieve organisational success, our program aligns perfectly with your company's specific objectives.
By customising our coaching sessions, we ensure that each individual receives the guidance and support they need to thrive. We take the time to understand their strengths, challenges, and aspirations, and then craft a coaching experience that caters to their personal growth journey. This way, we can provide targeted development opportunities that directly contribute to their success within your organisation.
When you integrate our program with your leadership development efforts and performance management initiatives, you create a powerful synergy. Our tailored approach complements and reinforces your existing efforts, allowing you to build a comprehensive framework for maximising the potential of your workforce. Together, we can create an environment where employees are motivated, empowered, and equipped with the skills they need to excel.
So, rest assured that with CoachHub's leadership development program, you can easily integrate coaching into your existing initiatives and achieve remarkable results that align with your company's requirements.
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