Diversity and Coaching: What do we mean?

Coaching has many applications and an ever-growing one is around diversity and inclusion.In the past decade, leaders have become increasingly focused on creating inclusive workplaces. In fact, Gallup reports that many organisations are re-evaluating their DEI strategies, hiring for DEI roles, and publicly committing to support more diverse and inclusive workplaces.Leaders are motivated to foster inclusive cultures not only because it’s the right thing to do, but also because there’s a business case for it. Some research shows that diversity and inclusion initiatives can lead to increased market share, increased productivity and innovation, and better attraction and retention. Additionally, McKinsey & Company has repeatedly found a positive correlation between gender and ethnic diversity on executive teams and financial performance.Given the clear, data-backed benefits, most people recognise that diversity and inclusion are important, but what does it take to actually build an inclusive workplace culture? And what is an inclusive culture, anyway?
Defining Workplace Diversity, Equity, and Inclusion (DEI)
When reading about diversity, you may see the acronyms DEI or D&I, which stand for ‘diversity, equity, and inclusion’, or just ‘diversity and inclusion’. While these terms are now in frequent usage there is still confusion about what they mean. Let’s look at the three terms more closely.Diversity (i.e. variety) recognises the full spectrum of different social and demographic identities: race and ethnicity, gender and sexual orientation, social class, brain differences (i.e. neurodiversity), along with things like values and beliefs, plus many other identities. Diversity acknowledges both visible and invisible identities.
Workplace equity
Equity (i.e, the quality of being fair and impartial), is the concept of providing fair opportunities for all employees based on their individual needs. Unlike equality (i.e., the state of being equal), equity is about fairness.Let’s say you’re at a dinner party. Equality would divide food equally among the guests; equity would give more food to the folks who are hungrier — making sure that everyone is full rather than fed an equal amount of food. In the workplace, equity is often illustrated through “reasonable accommodations.” For example, at work providing steps at the front of the building may be treating people equally, but providing a ramp for colleagues who are in a wheelchair is about providing equality; ensuring everyone can get into the building.
Workplace inclusion
Inclusion is the practise of including and accommodating people who have historically been excluded because of their race, gender, sexuality, or ability. In the context of the workplace, inclusion is how an organisation acts to welcome, support, and listen to employees. HBR says that inclusive cultures recognise differences (i.e., colourblindness doesn’t work), actively work to discover common ground, and commit to having difficult conversations with each other.If a workplace is diverse, it does not automatically imply that it’s inclusive. And if a workplace is inclusive, it doesn’t mean it’s diverse. Organisations must actively work to not only hire for diversity; they must diligently work to create an equitable and inclusive culture. So, how do organisations foster inclusive workplaces?
Diversity and Inclusion in the Coach Community
When we talk about diversity and coaching, it’s also important to examine racial justice, equity, and belonging in coaching as a profession. In a 2021 report, researchers Charmaine Roche, a D&I specialist and Prof Jonathan Passmore, Senior VP at CoachHub, “...argue for a shift to a conscious stance towards race and colour [in coaching],” something they see as a prerequisite for moving the coaching movement towards racial justice and equity.As the industry works to develop more inclusive workplaces with D&I-focused coaching, we also acknowledge the work that the global coaching community must undertake as an industry itself — including our team at CoachHub. Some of our D&I initiatives include annual gender pay gap analyses, hiring of diverse communities, access to gender-neutral bathrooms, and barrier-free offices. We are committed to fostering inclusion but also recognise we also have a long way to go. (If we can improve our efforts, please share your ideas.)As part of Roche and Passmore’s 15-point agenda, they ask coaching organisations to develop their own DE&I action plans, for coaching service providers to provide DE&I training with a specific reference to race, and for coaches to broaden their understanding of DE&I and social justice, among other commitments. We recognise that our ability to foster DE&I through coaching depends on our willingness to move our own industry toward racial justice and equity, and Passmore is actively engaged in this endeavour working with colleagues at the EMCC and ICF to take forward the wider industry agenda.
Strategies for Fostering an Inclusive Workplace Culture
Although the process of creating an inclusive workplace culture cannot be simplified in a single article, let’s look at a few common DEI strategies. This is a small selection of DEI strategies, not a comprehensive list. Organisations will often use a variety.
- Mandatory leadership training that teaches about inclusion and why it’s important
- Inclusion councils or DEI government bodies that establish DEI goals and troubleshoot problems
- DEI Learning Strategies that enable “leaders at all levels to advance the organisation’s DEI agenda in a meaningful, sustainable way.”
A comprehensive DEI Learning Strategy will encompass a wide range of learning modalities or approaches. One of these approaches is DEI or D&I coaching, one type of individualised coaching. What does D&I coaching involve?
What is Diversity and Inclusion Coaching?
Diversity and inclusion coaching is one way to foster a more inclusive workplace culture. D&I coaches can help employees become more comfortable with conversations and situations surrounding identities and differences — things like race, abilities, and neurodiversity, just to name a few.ICF Board member and CoachHub coach Kaveh Mir says, “Coaching as a management style can help managers greatly. A manager using coaching pays attention to self-awareness, awareness of one’s biases and emotional intelligence. Self-awareness is one of the critical pillars of becoming a great leader. Self-awareness also allows a better acceptance of others.”Logistically, diversity and inclusion coaching is typically conducted in a one-on-one setting. Unlike one-off D&I workshops or large group D&I training, D&I coaching is an ongoing process. As a more time-intensive process, D&I coaching can be more effective at creating long-term behavioural change.
Diversity and inclusion coaching certifications
Diversity and inclusion coaches often receive specialised training regarding diversity, inclusion, power, privilege, and oppression. Like traditional coaches, International Coaching Federal (ICF) Certified D&I coaches meet ethical standards and core competencies, but they also receive training rooted in diversity, inclusion, and culture change.D&I coaching certifications are offered at various levels like the Associate Diversity Coach (ADC) certification and Certified Professional Diversity Coach (CPDC). Depending on the accrediting body, a training path may include somewhere around 60-125 hours of training.
Diversity and inclusion coaching practises
Similar to traditional coaching, D&I coaching is a collaborative process between a coach and coachee (or coachees). The initial phase of every CoachHub coaching relationship involves gaining clarity around individual goals. In D&I coaching, some of the goals will be explicitly connected to DEI.For example, let’s say a coachee wants to gain skills to better support neurodiverse employees in the workplace. Neurodiverse conditions include things like ADHD, autism, and Tourette’s. With a D&I coach, a coachee could work to improve the company’s hiring and onboarding practises to better support neurodiverse employees. They might practise having accommodation conversations, like discussing noise-cancelling headphones to accommodate for noise sensitivity.
Goals of diversity and inclusion coaching
Becoming an inclusive organisation or leader is an ongoing process. Although there are measurable outcomes associated with D&I coaching, there’s no finite end to developing your DEI knowledge. Here are some common goals of D&I coaching.
- Better understand your identities and the identities of your coworkers
- Identify biases and reveal blindspots
- Explore how to overcome biases and blindspots
- Gain cultural knowledge and build competence
- Practise having difficult DEI conversations
- Recognise and work through discomfort
- Identify strengths and talents to build confidence.
In general, D&I coaches work to create safe spaces where coachees can not only explore and discover their biases, identities, and/or fears, but also work to overcome those to create a more inclusive workplace and/or show up more authentically in their organisation.
Reasons to Invest in Diversity and Inclusion Coaching
How do you know if you should work with a D&I coach? Everyone can benefit from building their DEI knowledge, but D&I coaching may be particularly relevant if you want to better understand your identities and the identities of your coworkers. If you’re eager to foster an inclusive culture that’s welcoming to employees with diverse identities, D&I coaching may be a great opportunity for you.D&I coaching can also be appropriate if you hold traditionally oppressed identities and you struggle to belong and/or feel confident in your workplace. A D&I coach can help you reflect on your identities, recognise your strengths and talents, and help you build your confidence.Organisations and leaders must actively work to not only hire for diversity; they must diligently work to create equitable and inclusive cultures. Although the process of creating an inclusive workplace culture is nuanced and complex, popular DEI strategies like mandatory leadership training, inclusion councils, and various DEI learning strategies — including D&I training — can move your organisation forward.How will you foster a more inclusive workplace?
FAQ
At CoachHub, we believe in the power of aligning individual growth with organisational objectives. Our dedicated coaches work closely with coachees to ensure that their growth plans are directly linked to your company's overarching goals. This includes addressing specific leadership development needs within different departments or teams, and recognising that each area may have unique challenges and requirements.
To achieve this alignment, we collaborate closely with our clients and their senior leaders, taking the time to understand their organisation's specific challenges, objectives, and organisational culture well. By gaining deep insights into your company's dynamics, we can tailor coaching plans that address the specific needs of different teams and individuals.
Our approach is highly customised and adaptable. We recognise that each coachee has unique requirements, and we leverage our expertise to develop coaching plans that are relevant and effective for all participants, regardless of their role or level within the organisation. Whether it's helping to develop leaders, retain talent, improve leadership skills of middle management, or support C-suite executives, our coaching programs are designed to cater to diverse needs and ensure maximum impact.
By aligning growth plans with your company's objectives, we create a cohesive approach that enhances overall organisational success. Our coaches help coachees identify areas for improvement, set meaningful goals, and develop actionable strategies to bridge the gap between their current competencies and the desired leadership abilities. This alignment not only facilitates personal and professional growth but also contributes to the long-term success of your organisation.
With CoachHub, you can be confident that our coaching programs are tailored to address the specific leadership development efforts within your organisation. By collaborating closely with our clients, we ensure that our coaching plans are relevant, effective, and aligned with your company's objectives, driving growth and excellence across all departments and levels.
At CoachHub, we understand the importance of scalability when it comes to your leadership development program. That's why our programs are thoughtfully designed to accommodate a large number of participants simultaneously, ensuring that organisations of all sizes can benefit from our services. Whether you have a small team or a global workforce, our coaching platform is equipped to handle the scale.
With our advanced digital coaching platform, we bring high-quality coaching directly to employees all over the world. The beauty of our online sessions is that participants can access them from anywhere, at any time. This flexibility empowers employees to engage in coaching without geographical constraints or time zone limitations. Whether they're working from home, travelling for business, or stationed in a different country, our platform ensures that they can easily connect with their coach and participate in sessions at their convenience.
The digital nature of our coaching platform also means that participants can enjoy a consistent and seamless coaching experience, regardless of their location. Through video calls, instant messaging, and other interactive tools, our platform fosters a sense of connection and engagement between the coaches and participants. This virtual environment not only saves time and resources but also allows for regular and ongoing coaching support without the need for in-person meetings.
By leveraging the power of technology, our scalable coaching programs break down barriers and provide accessible coaching solutions to organisations and individuals around the globe. Whether it's a small team or a multinational corporation, our platform ensures that every participant can benefit from high-quality coaching, anytime and anywhere.
Absolutely! CoachHub's leadership development program is designed to seamlessly integrate with your existing talent development and performance management initiatives. We understand that every company has its own unique needs and goals, and that's why our coaching sessions are completely tailored to meet those requirements. Whether you're looking to strengthen leadership skills, foster personal growth, or achieve organisational success, our program aligns perfectly with your company's specific objectives.
By customising our coaching sessions, we ensure that each individual receives the guidance and support they need to thrive. We take the time to understand their strengths, challenges, and aspirations, and then craft a coaching experience that caters to their personal growth journey. This way, we can provide targeted development opportunities that directly contribute to their success within your organisation.
When you integrate our program with your leadership development efforts and performance management initiatives, you create a powerful synergy. Our tailored approach complements and reinforces your existing efforts, allowing you to build a comprehensive framework for maximising the potential of your workforce. Together, we can create an environment where employees are motivated, empowered, and equipped with the skills they need to excel.
So, rest assured that with CoachHub's leadership development program, you can easily integrate coaching into your existing initiatives and achieve remarkable results that align with your company's requirements.