CoachHub Unveils AI Coach AIMY™, Making Coaching Accessible for Everyone Across the Global Workforce

AI technology, powered by CoachHub’s coaching expertise and a technology collaboration with Microsoft, democratizes coaching and transforms talent development.

New York, February 11, 2025CoachHub, leading global digital coaching platform, today announces AIMY™, an innovative AI coaching solution that redefines workforce development by delivering continuous, tailored learning to employees at all levels. AIMY™ reflects CoachHub’s track record of innovation and commitment to evidence-based coaching practices.

Created with CoachHub’s deep expertise in coaching, behavioral science, AI, and a built-in technology collaboration with Microsoft, this transformational AI solution enables organizations worldwide to enhance employee performance, engagement, and professional development while delivering reliability, scalability and compliance to the entire workforce.

AIMY™ redefines AI-driven coaching by acting as an active partner, not just a reactive tool. Unlike traditional generative AI, AIMY™ leverages established coaching frameworks to guide purposeful conversations, align with company objectives and unlock transformative moments. Fully customizable, AIMY™ adapts its voice, personality and approach to meet individual preferences while fostering authentic connections that inspire growth and trust. With 24/7 availability, multilingual support and seamless device compatibility, AIMY™ bridges organizational goals and personal development, delivering measurable results and empowering employees to thrive in today’s dynamic business environment.

“We are entering a new era of professional empowerment — the people era, where every employee can have their own coach and access personalized learning and development resources,” said Matti Niebelschütz, CEO of CoachHub. “AIMY™ is about breaking barriers and democratizing professional growth at a global scale. By aligning coaching with core values and strategic objectives, this innovation helps individuals unlock their potential while enabling organizations to retain and cultivate extraordinary talent and achieve lasting success.”

AIMY™ builds on CoachHub’s six-year legacy of innovation and real-world results from serving more than 1,000 global organizations and working with a community of over 3,500 of the world‘s leading business and executive coaches. Engineered by Coachhub’s dedicated AI unit using the latest research in AI, the personalized experiences delivered by the solution were developed in collaboration with certified coaches and top experts, including CoachHub’s Science Council and representatives from the International Coaching Federation (ICF).

Powered by Microsoft Azure, AIMY™ uses Azure AI Foundry to deliver coaching experiences while ensuring secure, GDPR-compliant data protection with optimized efficiency and scalability. Azure’s infrastructure minimizes latency and enhances cost-effectiveness, while AIMY™ seamlessly adapts to evolving business needs, empowering organizations to scale workforce development with confidence.

Expert guidance on best practices from Microsoft further solidifies AIMY™’s position as a reliable, future-ready AI solution.

“CoachHub’s AI Coach AIMY™ fills a critical gap in the professional development landscape, providing organizations with a personalized, intelligent solution to address a growing skills shortage and rapid technological transformation,” said Jason Graefe, Corporate Vice President, ISV and Digital Natives at Microsoft. “By building on Microsoft Azure’s scalable, secure, and compliant infrastructure, AIMY™’s coaching experiences enable companies to maintain a competitive edge in an increasingly dynamic global marketplace.”

By democratizing coaching across entire workforces worldwide, AIMY™ helps companies balance workforce investment with budgeting, fostering a culture of continuous learning that strengthens employee engagement and overall business performance.

“AIMY™ will significantly improve and enhance the overall experience of our people. It will help them boost their productivity and performance by offering a personalized AI coach available to them 24/7,” said Carlos Delgado Conde, Director HR Planning & Development Europe at CEMEX. “AI coaching will help us scale this solution to a wider audience across the company and enhance their overall coaching experience.”

CoachHub’s AI Coach AIMY™ is available for customers as of Q1 2025. To learn more or schedule a demo, visit www.coachhub.com/aimy.

About CoachHub

CoachHub is the leading global digital and AI coaching platform, empowering organizations to create scalable and measurable personalized coaching programs for their entire workforce. CoachHub’s global pool of coaches includes more than 3,500 certified business coaches in 90 countries across six continents with coaching sessions available in over 80 languages. Serving more than 1,000 clients worldwide, CoachHub’s innovative coaching programs are based on proprietary scientific research and development from our Innovation Lab. CoachHub is backed by leading investors including Sofina, SoftBank Vision Fund 2, Molten Ventures, Speedinvest, HV Capital, and Partech. CoachHub is committed to creating a greener future. The company is certified carbon neutral and its environmental management is certified according to ISO14001.


Global digital coaching provider

CoachHub is the global leader in digital and AI coaching that enables organizations to create personalized, measurable and scalable coaching programs for their entire workforce, regardless of department and seniority level. As the leading talent development platform, organizations who use CoachHub benefit from increased employee engagement, higher levels of productivity, improved job performance and greater retention. Alongside its development and implementation of AI coaching, CoachHub has a global pool of over 3,500 certified business coaches in 90 countries across six continents, with coaching sessions available in over 80 languages. Serving more than 1,000 clients worldwide, CoachHub’s leading digital and AI coaching programs are based on proprietary scientific research, AI insights from renowned academics and development from its Innovation Lab. CoachHub is backed by leading tech investors, including Sofina, SoftBank Vision Fund 2, Molten Ventures, Speedinvest, HV Capital, Partech and HSBC Innovation Banking. CoachHub was certified as a carbon-neutral company and consistently measures, reduces, and implements strategies to minimize its environmental impact.

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