Movinga’s Strategic Approach to Leadership Development and Employee Well-being

The Challenge

Following an initial strong growth in 2015/2016, Movinga has downsized from 500 to 200 employees – a number that has been maintained since 2017. Like any start-up, Movinga gives dedicated employees an opportunity to advance into management positions. Since the organization structure is very lean, there is no internal capacity to offer mentoring or coaching for new managers.

Even existing senior and mid managers are facing new challenges on a daily basis. As an example, Movinga has opened up new markets and integrated part of Move24’s business while the number of employees remained virtually unchanged. There were also a number of changes in senior management. Experienced managers also appreciate coaching as an incentive, opportunity for further education and as a sounding board outside the organisation.

With 23 nationalities and 4 major languages in a fast-moving business environment, a traditional approach cannot meet the demands.

The Result

Movinga picked CoachHub as its partner to tackle the problem. By means of digital coaching, employees can be supported on-the-job, flexibly and according to their own needs. Each employee can tailor the coaching to his or her own specific needs and topics. The broad pool of coaches also ensures that everyone is coached in their native language.

Convinced by the concept, Movinga is now rolling out the coaching services for employees in several cycles: Initially for senior and mid management, followed by team leaders and newcomers and ultimately senior employees with leadership ambitions. Every 3 months a new cohort is nominated and led through a 3-month program.