Believe saw growth and international development with targeted coaching

Meet Believe

Believe is one of the world’s leading digital music companies. By offering digital solutions tailored to the changing needs of independent artists and labels, Believe supports them at every stage of their development.

Offices

HQ in Paris

Location

44 countries

Industry

Music

Employees

1.500

The challenge

Believe has experienced hypergrowth for several years now, supported by massive recruitment campaigns. Highly focused on local development in each of its markets around the world, the company is increasingly moving towards an international group model; as such, its training and cultural adaption policy needs to be strengthened.

In 2020, the company recruited an average of 60 new employees every month around the world. Consequently, training and coaching have become important tools to ensure the integration and cohesion of multicultural teams which are constantly expanding.

This fundamental core of Believe’s corporate culture is managed by the People Department with the Learning & Development team, which develops and rolls out various training and skills development tools and platforms. Renowned for its expertise and ability to innovate, Believe is committed to sharing its knowledge with all employees by providing targeted support for lifelong learning.

The Covid-19 pandemic has had an impact on Believe’s organisational model (remote working, increasingly digital communications), but not on its long-term future. The company has also had to adapt to the issue of employees’ work-life balance, in response to their changing needs.

In light of the challenges of its hypergrowth and international development, the four priorities of Believe’s Learning & Development policy are as follows:

Establishing on-boarding which is universal in its processes and objectives but which can be customised for every individual.
Strengthening and further developing employee expertise.
Improving managers’ skills.
Retaining talent.

The result

For Believe, digital coaching is the ideal tool with which to respond to these challenges. Coaching provides support for employees around the world, no matter what their needs, with a platform which centralises and measures results.

CoachHub’s solution has made it possible for Believe to establish comprehensive and measurable coaching programs for the entire group which can be customised individually. This programme has been created for Believe’s managers (some 300 employees) and begins with 360° feedback and a debrief session to identify priority objectives.

The process continues with four individual digital coaching sessions with a coach chosen by the participant. In parallel, various “traditional” thematic training modules are made available (theory and case studies). Every month, voluntary thematic co-development sessions are also provided for managers to encourage collective intelligence.

In total, more than 170 employees have been coached since this programme was rolled out in September 2020.

The next step for Believe? Further developing opportunities for training, including mentoring and co-development, which are particularly popular with employees.

Redesign employee development

CoachHub helps your retail and wholesale workforces navigate technological change and marketplace uncertainty by empowering employees to be agile and resilient.